---
title: PR Potential
description: Find out how a public relations program can help your business attract investors, customers, and new employees.
---

[![Propllr: PR and Content Marketing for Start-ups](https://resource.propllr.com/hubfs/Propllr_April2018/Images/Propllr-logo-2x.png) ![Propllr: PR and Content Marketing for Start-ups](https://resource.propllr.com/hubfs/Propllr_April2018/Images/Propllr-logo-1x.png)](http://propllr.com/)

## What's Your PR Potential?

**Find Out Which PR Program Will Propel Your Startup Furthest**

![Whats_Your_PR_Potential](https://resource.propllr.com/hs-fs/hubfs/Whats_Your_PR_Potential.png?width=200&name=Whats_Your_PR_Potential.png)

Ever wonder why some startups get more attention than others? It's not always that they're more interesting... they may just **know how to tell their stories** in ways that intrigue reporters. 

Answer the 21 questions in this guide to **find out where your PR potential lies** and how you can **unlock that potential** for coverage that helps you grow.

### Get Propllr's PR Checklist

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